Wella Professionals the No. 1 Salon Colour Brand in the World*
From permanent to semi-permanent hair colour, to bleaching and toning, Wella Professionals has the complete toolkit to achieve any colour result
*Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair colouring products category published by Kline
Discover KOLESTON PERFECT for permanent colour performance. Ultra-precision colour technology for rich healthy-looking results with up to 100% grey coverage.
• Metal Purifier and ME+ dye technology for true-to-tone colour and protection
• 140+ shades with distinctive individual tonality
• No pre-treatment is needed to neutralize metal when colouring with Koleston Perfect
Create 100% natural looking colour with ILLUMINA COLOR, a permanent colour that mimics natural hair tones. Achieve the most natural colour results and offer a premium colour treatment in the salon.
• Up to 100% grey coverage and an ultra-natural result
• Use as a unique Glossing treatment
• Vegan and with Metal Purifier to help prevent hair damage caused by metals
SHINEFINITY will assist you in achieving a long-lasting colour shine with ZERO lift and ZERO damage, staying true-to-tone even on porous hair for up to 6 weeks.
With balanced pH technology, provides in your salon the perfect balance between colour and healthy shine.
• Zero lift, Zero alcohols, Zero ammonia, Zero parabens, Zero Damage
• Up to 250% shinier hair
• Up to 50% smoother and softer hair
BLONDOR has a range of products that achieve excellence across the full blonde spectrum, helping you create the perfect colour solution for all blonde looks.
• Expert lightening solutions to achieve the desired lightening service
• Create a wide range of lightening blonde results from warm to extra cool blondes
• Offer a fast highlight service
COLOR TOUCH opens up a world of fashion-forward colour for you and your clients. Experience the shine and vibrancy of a permanent colour with the low commitment of a demi-permanent colour.
• Up to 70% gray coverage
• Enriched with Natural Keratin
• Our most versatile non-permanent services in only 15min
• From intense gray blending to vibrant, transformative toning
COLOR FRESH: SEMI-PERMANENT. Up to 30% grey coverage. Lasts up to 10 washes
COLOR FRESH CREATE: SEMI-PERMANENT. With 12 specially crafted pure vibrant shades and 3 additives. Lasts up to 20 washes
COLOR FRESH MASK: TEMPORARY COLOUR. Conditioning formula for easy application, moisturized & smooth hair feel. For weekly use, results visible in 10min