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Colour

Pure Perfection

Pure Perfection Intense Dark Blonde 66/0 60ml

NEW

Wella ProfessionalsPure Perfection Intense Dark Blonde 66/0 60ml

Name: Pure Perfection Intense Dark Blonde 66/0 60ml
Brand: Wella Professionals
SKU: 000000099350196786

Hair ColourPermanent60ml

Pure Perfection Lightest Blonde 10/0 60ml

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About the product

Wella Professionals Pure Perfection is an ammonia-free permanent color delivering neutral, natural-looking color results and up to 100% grey coverage. With Supercharged Metal Purifier. Clinically proven, reduces signs of damage*: +55% shine, +45% smoothness, +42% nourished hair. Dermatologically tested on sensitive skin. Free from ammonia, minerail oils, perfume. Vegan.

*vs untreated hair, based on expert panel clinical study.

Benefits

• PERMANENT HAIR COLOUR - Up to 100% grey coverage.

• MODERN FORMULA - With Supercharged Metal Purifier for significantly reduced hair damage and reliable colour results.

• NEUTRAL, NATURAL RESULTS - Carefully selected range of 30 shades with a neutral colour direction for natural, true-to-tone results.

• THE NEW 0% STANDARD - 0% AMMONIA, FRAGRANCES, MINERAL OIL, PPD/PTD¹ and SILICONES.

¹ Do not use if a PPD/PTD allergy is known, as a severe reaction may still occur.

• GENTLE VEGAN COLOUR SERVICE

Specifications

Ingredients

Aqua/Water/Eau, Ethanolamine, Cetearyl Alcohol, Cocamide MEA,Ceteareth-25, PEG-7 Glyceryl Cocoate, Sodium Laureth Sulfate, CitricAcid, Glycol Distearate, Trisodium Ethylenediamine Disuccinate,Propylene Glycol, Glycerin, Sodium Diethylenetriamine Pentamethylene Phosphonate, Sodium Sulfate, Xanthan Gum, Sodium Sulfite, AscorbicAcid, Polyquaternium-10, Hydroxyethyl-3,4-Methylenedioxyaniline HCl,2-Methoxymethyl-p-Phenylenediamine, Disodium EDTA,N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, m-Aminophenol,2,4-Diaminophenoxyethanol HCl

Details

USAGE INSTRUCTIONS

MIXING RECOMMENDATION

Mix Pure Perfection with Welloxon Perfect in a 1:1 ratio.

Example: 60 g Pure Perfection + 60 g Welloxon Perfect.

6% Welloxon Perfect: for grey coverage and up to 1 level of lift.
9% Welloxon Perfect: for up to 2 levels of lift.
12% Welloxon Perfect: for up to 3 levels of lift.

To refresh mid-lengths and ends you can use a suitable Wella Professionals DEMI-PERMANENT colour.

Alternatively: Mix Pure Perfection with Welloxon Perfect 1.9% in a 1:2 ratio. Apply through mid-lengths and ends after root application and develop for up to 20 min.

HOW TO APPLY

Wear suitable gloves and apply to dry hair.

Grey Coverage: Apply first to the areas with the highest percentage of grey/white hair when grey coverage is required.

Tips: For maximum coverage on stubborn grey hair, apply enough product to fully saturate the hair and take very fine sections. If the regrowth is more than 2.5 cm, perform a mid-band application for best results. Apply the mid-band 1 cm away from the roots first, once complete, apply directly to the roots and develop for 30–40 minutes.

Full head colour: Apply the colouring mixture immediately from roots to ends.

When lightening:

Apply the colouring mixture to lengths and ends only, leave approximately 2 cm free from the scalp. Develop for 20 min.
Apply the mixture to the root, develop for 30–40 min.

DEVELOPMENT TIME

Develop the colour without heat for 30–40 min. or with heat for 15–20 min.AFTER TREATMENT

After development time, add a little warm water and emulsify. Rinse thoroughly and cleanse with Wella Professionals Shampoo.

To neutralise oxidation residues and stabilise colour, use Wella Professionals Post Colour Treatment.

Warnings

Hair colourants can cause severe allergic reactions. Read and follow instructions. This product is not intended for use on persons under the age of 16. Temporary “black henna” tattoos may increase your risk of allergy. Do not colour your hair if: — you have a rash on your face or sensitive, irritated and damaged scalp, — you have ever experienced any reaction after colouring your hair, — you have experienced a reaction to a temporary “black henna” tattoo in the past. For professional use only. Rinse hair well after application. Rinse eyes immediately if product comes into contact with them. Do not use to dye eyelashes or eyebrows. Wear suitable gloves. Perform allergy alert test 48 hours before use. Keep out of reach of children.