Color Touch 44/07

Color Touch is perfect for trendy clients who want to change their tone more regularly.+80 vibrant shades, fully intermixable. Vibrant colour results beautifully fade over 28 washes. Up to 70% grey coverage with a soft regrowth.Bottle and brush & bowl optimised applications that don't need babysitting. No drip formula for an ultra-precise application. For use with Color Touch Emulsion.Up to 100% recycled packaging.

True-to-tone no matter the hair condition thanks to built-in Metal Purifier.

Vegan with up to 85% naturally derived ingredients.*

*Includes water and ingredients made from natural ingredients. See https://www.wella.com/professional/en-US/natural-formula for details

Gentle, ammonia-free*, mineral oil-free and silicones-free.

*excluding Color Touch Plus which is low-ammonia

Up to 70% gray coverage* with soft regrowth.

*with Color Touch Plus

Enables quick transformations with rich, intense color results with precise application using brush & bowl or bottle thanks to its no-drip formula.

HOW TO APPLY Wear suitable gloves. The mixture can be applied using an applicator bottle or bowl & brush. Apply chosen formula to towel-dried hair or, for even more intensity, apply the directly on dry hair.

DEVELOPMENT TIME Up to 20 min. With Climazon: up to 15 min.

ROOT TREATMENT On visible regrowth apply to root area first. COLOUR BALANCING ON LENGTHS AND ENDS For minimum refresh: Apply color through the mid length for the last 5 min of development. For maximum refresh: Apply for the full development time. Can be used on lengths and ends when using a Wella Professionals permanent color on the roots.

ON PRE-LIGHTENED HAIR Develop from 5 - 20 min, depending on hair structure/desired intensity.