OVER 140 YEARS OF PASSION

Celebrating over a century of innovation, Wella Professionals has been at the forefront of haircare, color, and styling. Empowering stylists worldwide, we continue to shape the future of beauty with creativity and expertise.

Make It You is more than a tagline—it’s the heart of the Wella Professionals brand. It captures our purpose: empowering people to define beauty on their own terms through the transformative power of hair. In a world of templates and trends, Make It You champions individuality, artistry, and self-expression. It speaks to our commitment to professionals and customers alike—giving them the tools, innovation, and inspiration to create with confidence. It's not about following rules. It’s about writing your own

MEET OUR GLOBAL AMBASSADORS

ROMEU FELIPE

With 20+ years in hair, Romeu is known for innovations like Brazilian Balayage.

JAMES EARNSHAW

Multi-award-winning hairdresser, James is known for creative, inspiring colour work, with 16+ years with Wella.

NIKKI LEE

Celebrity hairstylist, Nikki is known for beachy blonde styles and her hair trends.

BRIANA CISNEROS

Globally recognized colour expert and educator, Briana has 18+ years of experience creating bold transformations.

OUR COMMUNITY IS OUR STRENGTH

PEOPLE

We are embracing a sense of belonging where everyone can be their best self, while building ethical, inclusive, and equitable relationships.

PLANET

We pursue growth while aiming to limit our environmental impact through responsible practices and efficient resource use.

PRODUCTS

We combine science, technology, and artistry to create high-performance products with mindful ingredients and sustainable packaging.

WELCOME TO THE WELLA FAMILY!

Register now and get 15% off your first order on Wellastore. Use code: WELLANEW15

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