Hairdressers Journal x Wella Professionals Pure Perfection Competition
How to Enter
To enter the Pure Perfection Competition, participants must:
- Create a hair colour transformation using Wella Professionals Pure Perfection.
- Take high-quality photographs of the finished look.
- Upload the image(s) to Instagram during the competition period.
- Tag @wellaprofessionalsuki in the post.
- Include the hashtag #PurePerfection in the caption.
What to Include in Your Post
To help showcase your work and qualify for judging, your Instagram post should include:
- Strong before and after images that clearly demonstrate the transformation.
- Key benefits of Pure Perfection, such as:
- 0% ammonia.*
- Up to 100% grey coverage.
- Contains supercharged metal purifier for damage control and predictable colour results.
- A curated palette of 30 shades with a neutral base for pure & true-to-tone colour results.
- A brief description of your experience using the product, including why you chose Pure Perfection and how it performed for your client.
*Product claims should only be used in accordance with official Wella Professionals marketing guidelines.
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DISCOVER OUR 4 HERO LOOKS
Terms and Conditions
- Only one entry per person will be valid.
- Only posts that tag @wellaprofessionalsuki and include #PurePerfection will be considered valid entries.
- Participants must have a public Instagram profile for the duration of the competition to allow entries to be viewed and judged.
- Prize is non-exchangeable, non-transferable and no cash alternatives.
- The prize provider reserves the right to replace the prize with an alternative of equal or higher value if circumstances beyond its control make it necessary to do so.
- Entrants must be 18+.
- Valid entries only from September 1st to October 16th 2026.
- UK only.