It’s more than colour. It's OPI.
“OPI is so much larger than the sum of its parts. The OPI aura has truly taken on a life of its own and has become something so much larger and more richly diverse and more beautiful than we alone could have ever imagined or authored. It is our fans who have made the brand an icon.” - Suzi Weiss-Fischmann, Co-founder of OPI
This year, OPI celebrates 45 years in the nail industry. So why choose OPI for your salon services? Not only is OPI the professionals and consumer's choice for high-quality performance nail products, but we exist to reveal the richness of our vibrant community, making the world more colourful.
THE PRODUCTS
When choosing a professional nail brand, it's not just about colour- it's about having a complete portfolio that allows you to meet every client need, maximise service revenue, and grow alongside industry trends.
Lacquer Systems
Nature Strong, Nail Lacquer, Infinite Shine and GelColor Intelli-Gel™, there’s something for everyone.
GELevate™ 4-in-1 Builder System
Overlay, Tip, Sculpt and infill with our HEMA and TPO free Builder gels and full coverage tips.
*No animal-derived ingredients or by-products.
It’s more than colour. It's your perfect shade match.
We are bringing back some of our most iconic nail polish shades. You know the ones… the colors you've been asking about for YEARS. These notorious classics once broke our inventory system but then went on to define the 90s and 2000s. We’re talkin’ legendary shades ranging from classic colors like Mod About You Pastel, to throwback nail polish favorites like Lincoln Park After Midnight, and Every Month is Oktoberfest. Plus, we sprinkled in a few soon-to-be favorites just to keep you on your toes. Available in Nail Polish for up to 7 days of wear when paired with our 3-step system, and color-matched in GelColor for up to 3 weeks of wear.
The OPI Teams fave returning shades:
Tracy Dudziak - “My Chihuahua Bites! is my favourite summer shade. The bright coral colour always reminds me of a fantastic holiday abroad filled with sunshine, good food, and plenty of laughs. Now whenever I see it, it takes me straight back to those warm evenings and carefree moments. It’s cheerful, vibrant, and the perfect finishing touch for summer. More than just a nail colour, it’s a little reminder of happy memories and a trip I’ll always look back on fondly 🧡 I can’t wait to wear it again!”
Elisha Micallef - “The shade I am so excited to see back is ‘Coconuts Over OPI’ which originally came from the Fiji collection back in 2017. It’s particularly memorable for me as this was the first collection OPI launched when I started working as an OPI educator. We did trend tours around the UK showcasing the collection and nail art designs. I vividly remember the basket weave design- if you know, you know!”
Victoria Howse - “My favourite shade is ‘Mod About Me’, the perfect pastel pink. I love the soft pop of pink which gives the cutest hue for nail art too. I wore this for OPI’s 45th Birthday celebrations this year. This colour gives so much joy and it’s my ride or die 💖💅”
Loretta Walker - “Flannel Aerobics is one of my top shade choices- it doesn’t matter if I’m at the gym or on a night out. This shade goes with everything, and I always feel glam even through a sweaty workout.”
Charlotte Lowe - “The shade I’m most excited to see join our core colour collection is ‘Mi Casa Es Blue Casa’. Originally launched as part of the Mexico City Collection in 2020, this stunning Grecian-inspired blue has remained a firm favourite. It’s the perfect shade to wear on its own for a bold, statement manicure or to add a vibrant pop of colour to nail art designs. Even more exciting, it’s now available in both GelColour and matching Nail Lacquer, making it easier than ever to match my toes to my gel mani.”
PROFITABILITY
Choosing OPI is an investment in your business. Premium services, retail opportunities, loyalty initiatives and business development support are all designed to help salons increase client spend, encourage repeat visits and improve profitability.
Sammy Macdonald, owner of Heritage Salons speaks about how GELevate™ 4-in-1 Builder System has benefitted her business:
‘Since introducing GELevate™ full cover tips, we’ve noticeably increased our service turnover without compromising quality. Faster application means we can take more clients per day, which has had a direct positive impact on profit.
The reduction in application time has been a game changer for the salon. We’re now completing services significantly quicker, allowing us to maximise appointment slots and increase daily revenue.
GELevate™ has streamlined our extension services completely. What used to be a longer, more labour-intensive appointment is now efficient, predictable, and far more profitable
The GELevate™ system is incredibly easy to train across the team. Even newer technicians picked it up quickly, which means consistent results across the salon much faster than traditional systems. Compared to our previous extension system, which took years to fully master and refine, GELevate™ has dramatically shortened the learning curve. Our team confidence built within weeks, not years.
What stood out most was how simple it was to introduce into training. There was no long adjustment period - the team adapted quickly and started delivering high-quality results almost immediately.’
You can view OPI cost per service through the Pro Resource Hub on Wellastore.
THE SUPPORT
Choosing OPI means gaining access to more than an extensive product portfolio. As an OPI partner, you'll also benefit from an award-winning education programme designed to help you continuously build your skills, confidence, and service offering.
Our award-winning Education Team, made up of 18 educators across 10 training venues, delivers a wide range of courses to support nail professionals at every stage of their career. Whether you're looking to master a new system, refine your techniques, or stay ahead of the latest trends, you'll find education opportunities tailored to your goals.
Upcoming courses dates and FREE education can be accessed via OPIEducationUK.com or you can speak to your Business Development Manager for personalised recommendations.
In addition to professional training, the OPI Education Team hosts regular Mani Meet-Up events, bringing together nail professionals for inspiration, networking, product launches, and trend-focused learning. Keep an eye on our Instagram @opinailsuk, as new event dates will be announced soon.
And the support doesn't stop there. OPI's experienced team of Business Development Managers is on hand to help you grow your salon business, maximise service opportunities, and get the most from your OPI partnership. If you're not currently connected with a Business Development Manager, simply contact our Customer Services team on 0203 901 5892 and they'll be happy to put you in touch with your local representative.
As an OPI customer, you'll also have access to the OPI VIP Club App, where you can earn points every time you shop through Wellastore, Customer Services, or your Business Development Manager. Simply collect points on your purchases and redeem them for a range of exciting rewards, giving you even more value from your OPI partnership.
With industry-leading products, expert education, and dedicated business support, OPI is committed to helping you succeed both behind the nail desk and beyond it.
WHY OUR COMMUNITY CHOOSE OPI:
Jayne Popplewell, Owner of Polished Performance
“When choosing our nail brand we wanted trusted, safe formulas that would give us the confidence to create beautiful nails. We wanted educational and sales support to help with any training and advice and we also wanted a good range of shades that kept up with the trends. OPI ticked all these boxes and nearly 30 years later we are still using OPI”
Sammy MacDonald, Owner of Heritage Salons
“For us, it’s all about client confidence. We choose OPI because it’s a brand our clients instantly recognise and trust. It has a premium, luxury feel, and clients associate it with quality, so they know they’re receiving a high-end professional product. Alongside that, the consistency, innovation and support from OPI make it a brand we’re proud to use across our salons.”
Vicky Knight, Owner of Salon Chique
“I have used OPI my whole career, mainly because I trust the brand. When I first started out it was the brand clients knew as ‘the’ professional nail company and it helped me to build a strong client base as they knew I only used the best! I love that it’s constantly adding to its product portfolio and allowing us techs to offer our clients the best in the business!”
Ready to Join the OPI Community?
Choosing OPI means more than stocking a nail brand – it means partnering with a global leader in professional nails. With a comprehensive product portfolio, iconic colours, award-winning education, dedicated business support, a thriving professional community, and a brand that clients know and trust, OPI is committed to helping you deliver exceptional services and grow a successful business. Whether you're just starting your nail journey, looking to expand your service menu, or searching for a brand that can support your long-term growth, OPI has the products, expertise, and partnership to help you achieve your goals.
Ready to get started?
- Set up a professional account via Wellastore to access exclusive pricing, education, and rewards.
- Shop the full OPI range through Wellastore.
- Earn points on your purchases through the OPI VIP Club App.
- Explore upcoming education opportunities at OPIEducationUK.com.
- Connect with a Business Development Manager for personalised business support.
- Contact Customer Services for help setting up an account or finding your local OPI representative.
- Sign up to our weekly emails with OPI deals, sweepstakes, downloadable education and industry tips.
Join thousands of nail professionals who trust OPI to inspire creativity, elevate services, and help their businesses thrive.
It's more than colour. It's OPI.
