Hair Colour
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13.02.2024
Color Xpress: What Is It? Why Do You Need It?
Introducing a breakthrough in hair colour technology, Wella Professionals Color Xpress. Up to 100% grey coverage in just 10 minutes. Engineered with precision and innovation, this advanced formula combines rapid processing time with optimal coverage. Discover a new era of salon speed and precision with Wella Professionals Color Xpress. Increase salon services, daily revenue and elevate the standard of excellence behind the chair.
MIXING + PROCESSING
Mix Wella Professionals Color Xpress in a 1:1 mixing ratio with Wella Professionals Welloxon Perfect Creme Developer 6% (20 volume) for grey coverage and up to one level of lift, or 9% (30 volume) for grey coverage and up to two levels of lift. Apply quickly, starting at the highest concentration of grey hair and develop for ten minutes. Cleanse and follow with Wella Professionals Color Post Treatment to lock in colour and shine.
HOW TO: Apply Wella Service Post Color Treatment to damp hair. Leave on for 3-5 minutes. Rinse thoroughly.
COLOR XPRESS APPLICATION TIPS:
Prep and section hair prior to mixing colour. Mix colour immediately before application for optimal results. Apply Color Xpress with a bowl and brush, or a bottle applicator. The choice is yours! Apply colour quickly. The consistency of Color Xpress allows for fast and easy application, saving time in the salon and product efficiency.
WHAT'S IN IT FOR YOU:
Increase appointment frequency
Attract new, time-sensitive clients
Maximise profitability
Accommodate more clients
METAL PURIFIER TECHNOLOGY: Wella Professionals Color Xpress encapsulates and removes metals, avoiding free radicals formation to create a controlled environment inside and outside of the hair. Metal Purifier is integrated into the Color Xpress formula for balanced colour deposit and bond protection. What does that mean? It means... it is no longer necessary to pre-treat hair prior to a colour service to neutralise metals. The patented Metal Purifier Technology and efficient processing time of Color Xpress saves time in the salon, increases service opportunities and enhances revenue behind the chair.
WHEN TO CHOOSE COLOR XPRESS: Reach for Wella Professionals Color Xpress for express root touch ups, in between colour services, last-minute colour requests or for salon guests on-the-go. Add Color Xpress to your permanent "colour toolbox" and unlock new salon service opportunities.
SHADE PALETTE
Wella Professionals Color Xpress is available in 9 shades across 2 shade families (neutral and cool).
Reach for any Color Xpress shade for 100% grey coverage or intermix with other Color Xpress shades to create custom coverage. Embrace efficiency without compromising quality and experience the future of hair colour technology.
SMART PALETTE OF 9 SHADES
EASY TO APPLY RELIABLE RESULTS
• Features ME+ Dye Technology to reduce the risk of developing a new allergy to hair colour* for uncompromised colour results
• Includes Metal Purifier to help protect hair from extra damage happening in presence of metals wherever colour is placed
• Use with Welloxon Perfect 6% Developer in a 1:1 mixing ratio
*Although the risk of developing new allergy is reduced, always perform an Allergy Alert Test 48h before each colouration. Strictly follow safety instructions.
#1: EXPRESS TOUCH-UP
In thirty-minutes or less, cover grey hair with a T-line colour application and Wella Professionals Color Xpress. Simply apply Color Xpress to the front hairline and part line and process for 10 minutes. This speedy service is ideal for walk-in customers, unplanned colour services or salon guests with limited time.
STEP ONE: Regrowth Touch-Up: Mix Wella Professionals Color Xpress 6/+ Wella Professionals Welloxon Perfect Creme Developer 6% (20 volume).
STEP TWO: Apply Wella Professionals Shinefinity 08/38 Light Blonde Gold Pearl (Honey Latte) + Bowl and Brush Activator on mid-lengths and ends, immediately after regrowth application. Process for 10 minutes. .
STEP THREE: Complete the look with Wella Professionals INVIGO Nutri-Enrich Deep Nourishing Shampoo and Conditioner.
#2: ON THE GLOW
In less than a lunch hour, touch up regrowth and brighten around the face, with Wella Professionals Color Xpress "On The Glow" service. Match, go darker or lift the hair up to two levels and keep salon guests looking fresh between salon appointments.
STEP ONE: Lighten and brighten around the hairline with face framing highlights (approximately 6 foils). Mix Wella Professionals BlondorPlex Multi Blonde Dust Free Powder Lightener +Welloxon Perfect Creme Developer 6% (20 volume).
STEP TWO: Target the regrowth area with Wella Professionals Koleston Xpress 9/ + Welloxon Perfect Creme Developer 6% (20 volume). Apply to regrowth while foils are processing. Begin application at the highest percentage of grey.
STEP THREE: After lightening, cleanse and post treat with Wella Professionals Color Post Treatment.
HOW TO: Apply to damp hair. Leave on for 3-5 minutes. Rinse thoroughly.
Add shine and condition with Wella Professionals Shinefinity Zero Lift Glaze:
Mix Shinefinity 09/61 + 09/36 in a 1:1 mixing ratio with Bowl and Brush Activator.
#3: FLASH FRAMING
Cover grey hair and create a multi-faceted look with Wella Professionals Color Xpress Flash Framing service. Discover how to create dimension around the face, cover grey hair and complete the look in a flash.
STEP ONE: Touch-up regrowth with Wella Professionals Color Xpress 6/, mixed in a 1:1 mixing ratio with Welloxon Perfect Creme Developer 6% (20 volume). Develop colour for 10 minutes, rinse and shampoo with Wella Professionals Color Motion+ and Color Post Treatment.
STEP TWO: Continue the service at the basin with custom, face framing balayage using Wella Professionals Blondor Freelights + Blondor Freelights Developer 9% (30 volume), mixed in a 1:1.5 mixing ratio. On clean, damp hair, gently feather the lightener around the face and part line.
STEP THREE: After lightening, cleanse and post treat with Wella Professionals Color Post Treatment.
HOW TO: Apply to damp hair. Leave on for 3-5 minutes. Rinse thoroughly.
STEP FOUR: Balance the look and increase shine with Wella Professionals Shinefinity. Mix Shinefinity 09/61 + 09/81 in a 1:1 mixing ratio with Bowl and Brush Activator.
STEP FIVE: Complete the service with Wella Professionals ColorMotion+ Shampoo and Conditioner. ColorMotion+ elevates colour care beyond anti-fading for up to eight weeks of colour protection.
