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13.02.2026
Treat that special Mum with OPI for Mothers Day
With Mother’s Day approaching, it presents a valuable opportunity for salons to pause, reflect, and connect with clients through meaningful moments of care. Whether clients are celebrating their mum, gifting a loved one, or prioritising some well‑deserved time for themselves, self‑care experiences and impactful colour services remain a powerful way to mark the occasion.
To understand how salons can maximise this key trading moment, we spoke with OPI Educator and Salon Owner, Vicky Knight, to explore how she brings Mother’s Day to life within her business.
"We try to promote Mother’s Day differently every year to maintain interest as we have regular clients that have been with us for years. In the past we've offered treatment packages, cream teas with spa services and we have even hired a professional photographer to take pictures of mothers and daughters at the end of their make-over. This year we are offering a choice of OPI packages to ensure there is something for everybody but to put the emphasis on relaxation and 'togetherness.
These sorts of packages are always fun to promote and my team loves doing something a little 'extra' for our clients. They are a great way to really pamper our regular clients and introduce new clients to the salon. It's always lovely when a mum comes in with her son or daughter as I see them as our next generation of clientele.
For clients who love to give the gift of self-care we offer mix and match hampers with bespoke products for their loved ones which they can add a gift voucher to if they wish. I always love making the gifts look special and pretty and again, they are a great way to introduce new OPI products to regular or new clients." - Vicky Knight
Types of promotions you could use this Mother’s Day:
‘Mani for Mummy and Me’: OPI Intelli-Gel Manicure for Mum and a mini Nature Strong manicure for child or companion, perfect for spending quality time together.
‘Treat Her Like a Queen’ GELevate Pamper Package: Builder manicure complete with exfoliation, hand massage and oil application.
‘Nature Strong Glow-Up': Include a Nature Strong pamper manicure and pedicure with an Infinite Shine finish for ultimate relaxation.
‘Manicure at home’: Include products to achieve home care regime in a beautifully wrapped gift box complete with Nature Strong skincare products and full 3 step lacquer system.
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