Nail Inspiration
Your source for the latest nail trends, tips, tricks, and more from the OPI Team and top salon professionals.
11.12.2025
How to attract clients in quieter months
Focus on Maintenance Services: Promote fills/rebalances every 2–3 weeks and get your clients to pre-book their appointments. These services are quicker than full sets, cost-effective for clients, and help maintain nail health. They also create recurring appointments and build loyalty. You could offer a discounted rate for a block booking to ensure you are filling you’re quieter times.
Upselling Opportunities: Use quieter months to upsell add-ons such as OPI Repair Mode™, nail art or specialty finishes. Also think about your retail offering and ensure you have stock of your best-selling retails items. Unsure what to stock? Try OPI Glow Up Nail & Cuticle Oil and OPI Good as Gold Nail Serum.
Diversify Service Offerings: Introduce a new service such as OPI GELevate™ Full Coverage tip system or promote seasonal nail art looks to keep clients engaged and excited.
Social Media & Marketing: Create short, engaging blogs through social media posts to showcase your treatment offering, this will attract new and existing clients during slow periods.
Upskill: Take the time to invest in yourself and your skills, take the opportunity of a quieter schedule to book a course or join an online LIVE Masterclass to develop a skill you’ve been wanting to learn.
ENHANCE YOUR NAIL PROFESSIONAL SKILLS WITH OPI EDUCATION
Discover OPI Education Courses
Learn from professionals who are experienced in latest trends and techniques.
Gain thorough education in nail care.
Practise and refine your skills through practical sessions.
Earn globally recognised certifications to open doors to career opportunities.