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Wella RED
YOU ARE IN THE RED PARTNER TIER
You build unstoppable business foundations — stronger leadership, sharper operations, sustainable and scalable growth.
OUR COMMITMENT
Your growth is our focus. You’ll receive:
- Access to RED’s core business‑building resources
- Monthly strategic visits from your dedicated account manager
- A bespoke education journey across in‑salon, studio & digital
COMMUNITY, EVENTS & REWARDS
- Business Network Live & RED Accelerate
- Early‑release TVA tickets
- A full calendar of specialist Wella events
- RED’s dynamic mentorship programme
- RED Reward Points to fuel your business growth
REQUIREMENTS
- Net annual spend £/€10,000+
- Stock 3 colour brands
YOU ARE IN THE RED PREMIUM PARTNER TIER
You scale with confidence. Unlock premium growth and support with maximum momentum.
OUR COMMITMENT
We fuel your next level with:
- Quarterly business planning with your Key Account Manager.
- Goal‑setting, business reviews & P&L analysis to sharpen performance.
- Tailored education, including bespoke in‑salon session with a Wella Educator.
COMMUNITY, EVENTS & REWARDS
- Business Network Live & RED Accelerate.
- Early‑release TVA tickets.
- A calendar of specialist Wella events.
- RED’s dynamic mentorship programme.
- RED Reward Points to supercharge your business growth.
REQUIREMENTS
- Net annual spend £/€30,000+
- Stock 4 colour brands + 1 care brand
YOU ARE IN OUR ELITE TIER
You are industry leaders shaping the future — the trend‑setters, innovators, the salons others aspire to follow.
OUR COMMITMENT
We accelerate your ambition with:
- Strategic Joint Business Planning with National Account Managers.
- Focused goal planning to drive rapid, measurable growth.
- A bespoke, high‑impact education plan tailored to your vision.
COMMUNITY, EVENTS & REWARDS
- Wella Leadership Luncheon — connect with the industry’s top voices.
- Exclusive national & international community events.
- RED’s dynamic mentorship programme.
- RED Reward Points to fuel continuous business expansion.
REQUIREMENTS
- Net annual spend £/€80,000+
WELLA RED EMPOWERING SALONS, ELEVATING SUCCESS
SUPPORTING SALON BUSINESS THROUGH COMMUNITY, EDUCATION AND REWARDS
Connect with a powerful salon community — network, share challenges, and unlock real solutions at live events. Get the latest industry data, client trends, and insights to drive faster growth.
Exclusive, cross‑industry education you can’t buy — plus always‑on bitesize digital learning packed with tips and best practices from Wella and fellow salon owners.
You have access to ALWAYS-ON DIGITAL BUSINESS EDUCATION. RED Digital Education is bitesize business content that has been exclusively developed by Wella team and RED salon business partners to explore a range of topics covering core business fundamentals, and growth potential, supported with downloadable tools and resources.
Red Response is the salon business owners go-to reflection on the big questions shaping the industry, whether it be the announcement of the new budget, or changes to apprentices, we share the latest from the industry and real-life salon business owner's reflections and solutions. This bite size education can be found at wellared.com
A unique points programme that gives you tools and rewards to motivate your team and grow revenue — plus first access to event tickets, education vouchers and exclusive subscriptions
Redeem rewards that drive your salon business. RED Rewards are different to anything else we offer. EXCITING, PARCTICLE AND UNIQUE this premium Rewards system helps you to celebrate and retain your top talent, create unforgettable salon events, and keep your clients loyal and engaged. It’s more than a rewards program—it’s your secret weapon for growth, recognition, and success.
Every purchase earns you points
£10 spent = 1 RED REWARD POINT
ACCESS YOUR POINTS AND MANAGER YOURSELF AT WELLARED.COM
WELLA RED UTALISE YOU IN SALON SUPPORT
WHATS IN YOUR TOOLBOX AND HOW TO USE IT?
If you haven’t already! SIGN UP and create your WELLA RED account to using wellared.com
Or
SCAN HERE
VIEW AND SPEND YOUR WELLA REWARDS, UNLOCK EXCLUSIVE RED CLUB EVENTS, AND ENJOY ALL THE BENEFITS OF BEING PART OF THE WELLA RED COMMUNITY