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Welloxon Colour Developers
New Welloxon Perfect: Welloxon Perfect just got a sustainability upgrade! The formula is now mineral oil free, and vegan without any impact on performance.
New Welloxon Perfect: Welloxon Perfect just got a sustainability upgrade! The formula is now mineral oil free, and vegan without any impact on performance.
New Welloxon Perfect: Welloxon Perfect just got a sustainability upgrade! The formula is now mineral oil free, and vegan without any impact on performance.

New Welloxon Perfect

Welloxon Perfect just got a sustainability upgrade. The formula is now mineral oil free, and vegan without any impact on performance. The bottle is now made of 70% recycled plastic* and fully recyclable**

*From 58.8% to 73.5% depending on the country, on 500 and 1L bottles. **Except for safety seal and depending on local infrastructure.
MORE SUSTAINABLE
Welloxon Perfect with zero impact on performance
THE ULTIMATE PARTNER FOR YOUR COLOUR SERVICE
With Koleston Perfect, Illumina Color & Blondor
The Ultimate Partner for your color service: Welloxon Perfect, Koleston Perfect, Illumina Color and Blondor
The Ultimate Partner for your color service: Welloxon Perfect, Koleston Perfect, Illumina Color and Blondor
The Ultimate Partner for your color service: Welloxon Perfect, Koleston Perfect, Illumina Color and Blondor

New Rinsing Technique

Save 6L of water in each colour service***

***according to Wella head test results on short, medium and long hair with 60 models

Step by step

New Rinsing Technique - Step 1
New Rinsing Technique - Step 1
New Rinsing Technique - Step 1
STEP 1 At the end of the colour development, mist or lightly dampen the hair with water.
New Rinsing Technique - Step 2
New Rinsing Technique - Step 2
New Rinsing Technique - Step 2
STEP 2
Emulsify the whole scalp (not just the hair line) for 30 seconds to loosen the colour before rinsing.
New Rinsing Technique - Step 3
New Rinsing Technique - Step 3
New Rinsing Technique - Step 3
STEP 3
Lightly rinse the hair, turn the tap off and emulsify for 30 seconds. Repeat process until colour is removed.
New Rinsing Technique - STEP 4
New Rinsing Technique - STEP 4
New Rinsing Technique - STEP 4
STEP 4
Shampoo. Repeat the emulsifying & rinsing until shampoo is removed. Condition with INVIGO Post Color Treatment.
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Check out our new year heroes!
Check out our new year heroes!
Check out our new year heroes!
BlondorPlex
BlondorPlex
BlondorPlex

BlondorPlex

Refresh with BlondorPlex, a lightener with no compromise on lift.
Illumina Color: Permanent color with 47 intermixable shades to please every client
Illumina Color: Permanent color with 47 intermixable shades to please every client
Illumina Color: Permanent color with 47 intermixable shades to please every client

Illumina Color

Permanent colour with 49 intermixable shades to please every client.
Koleston Perfect: +100 SHADES with distinctive individual tonality
Koleston Perfect: +100 SHADES with distinctive individual tonality
Koleston Perfect: +100 SHADES with distinctive individual tonality

Koleston Perfect

Permanent colour with +100 shades with distinctive individual tonality.
Ultimate Repair: repairs all types of hair damage in just 90 seconds
Ultimate Repair: repairs all types of hair damage in just 90 seconds
Ultimate Repair: repairs all types of hair damage in just 90 seconds

Ultimate Repair

Repairs all types of hair damage in just 90 seconds.