From high contrast shades of blonde to cool combinations of tonal browns to dreamy romantic pastels to optimistic, bright power pops, the season’s big trend is WELLA COLOUR BLOCKING.
Discover 3 new core services for endless Colour Blocking possibilities, and the new Shinefinity and Koleston Perfect shades to help you meet your clients' desires.
Koleston Perfect just got cooler! Offer the latest trendy looks in the cool brown space thanks to 3 new dark cool brown shades for long lasting cool tones for up to 8 weeks.*
*Provided hair is washed 3x/week, instrumental testing.
CONTRAST BLOCKING
CHUNKY HIGHLIGHTS
MONOCHROMATIC BLOCKING
Meet the 3 new Shinefinity flash glaze shades, for high-level blondes in just 5 minutes. For all you platinum lovers, these 3 new shades will transform your blonde services.
EXPRESS FACE FRAME
BLOCKED FACE FRAME
EXPRESS CHUNKY HIGHLIGHTS