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Wella Professionals SHINEFINITY will help you achieve a long-lasting colour glaze with ZERO lift and ZERO damage, staying true-to-tone with reliable colour results.

The clean formula has no alcohols, no ammonia and no silicones as well as featuring an exclusive balanced pH technology, that smoothens the cuticles for healthy-looking shine and a silky hair feel.


2 activators: bottle consistency for faster services brush & bowl for more precise application.


Long-lasting Colour Glaze

A perfect balance of colour & shine in a gentle non-drip gel cream colour glaze with no lift and no damage, that lasts up to 6 weeks. SHINEFINITY is a demi permanent hair colour which preserves the natural character of the hair and is designed for natural or coloured hair, creating infinite colour possibilities and providing healthy-looking, never artificial, shimmering results.


Balanced PH Technology

Balanced pH technology regulates the colour pH level to a controlled range throughout the hair colouring process, while protecting the integrity of the hair, which means no lift and no damage, for shine you can feel.

colour gaze


Can I mix Shinefinity with Color Touch Developers?
No, other developers do not include balanced pH technology and will compromise the colour results significantly.

What’s the difference between Shinefinity Bottle activator and Bowl and Brush activator?
Bottle activator is ideal for all applications at the basin, Bowl and Brush is perfect for melts & technique work.

Can I use heat during Shinefinity dyeing?
Yes, using heat gives more intense results – great when you want to blend away the first signs of grey hair.

Why no post colour treatment?
Post colour treatment is not needed when using SHINEFINITY as the pH will be acidic at the end of the processing.

What hair care products should be used after dyeing?
For multi-processed hair use COLORMOTION+. For natural product lovers there is ELEMENTS, which is a gentle hair care line.